Quintessentially French extra virgin olive oil with a premium blend of oils, made from 10% AOC Vallée des Baux olives, with a blend of Picholine, Berruguette, Grossane, Aglandau, Verdale and Arbequina. It is a special oil, blended to match a typically Provençal flavour profile: mild, smooth, fruity and slightly sweet.
It is called Fresh Olive Co. Premier Choix for reasons of dewy-eyed sentimentality. We used to be the Fresh Olive Company. After selling a lot of other peoples' oils, Premier Choix oil was the very first product George and Adam branded under their own name...when we rebranded to the Belazu Ingredient Company, they could not bear to change this one.